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SUNSEEKER INTRODUCES STANDARDISED GLOBAL MODEL NAMING CONVENTION

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Poole, UK – September 2025 – Sunseeker International has announced the introduction of a new, standardised naming convention across its entire model range. As Sunseeker continues to expand its portfolio and deliver on its ambitious superyacht strategy, the new naming system has been designed to simplify and unify the model line-up for customers, dealers, and partners around the world.

This global initiative will make the Sunseeker range easier to understand and navigate—regardless of market or language—while reinforcing the company’s long-term vision of building a truly world-class, globally recognised brand.

Key Benefits of the New Naming System

• Consistent, unified model names worldwide

• Clearer communication of each model’s size and category

• Stronger alignment with Sunseeker’s expanding superyacht range

Andrea Frabetti, CEO of Sunseeker International:
“Our yachts are sold and enjoyed in every corner of the world. As our offering grows, particularly in the superyacht sector, it’s essential to bring greater clarity and consistency to our range. This change ensures our customers and partners can easily understand and engage with our line-up, wherever they are.”

What’s Changing?

1. Length-Based Classification
   All yachts will now be named according to their overall length in metres, replacing previous classifications based on gross tonnage.

2. Revised Range Categories
   Models have been grouped under updated range headings that better reflect customer usage and stylistic preferences. Notably, the former ‘Sport Yachts’ category has been consolidated under the new Performance range.

3. New Models Introduced
   The naming update also heralds the arrival of several new models, which will be unveiled at this year’s Cannes Yachting Festival.

The New Sunseeker Range

Performance

• Superhawk 55

• Predator 55

• Predator 65

• Predator 75

• 65 Sport Yacht

• 75 Sport Yacht

Yacht

• Manhattan 55

• Manhattan 68 (2025)

• 76 Yacht

• 88 Yacht

• 94 Yacht

• 95 Yacht

• 100 Yacht

Ocean

• 74 Ocean (New model)

• 74 Ocean Enclosed (New model)

• 82 Ocean (New model)

• 82 Ocean Enclosed (formerly Ocean 156)

• 90 Ocean

• 90 Ocean Enclosed (formerly Ocean 182)

Superyacht

• 134 Superyacht (New model)

This move marks another milestone in Sunseeker’s journey to deliver greater clarity, innovation and choice across every category, ensuring the brand continues to stand as the world’s most iconic luxury performance motor yacht manufacturer.