NewsSUNSEEKER ANNOUNCES MAJOR PRODUCT AND SERVICE UPDATES AT CANNES YACHTING FESTIVAL
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SUNSEEKER ANNOUNCES MAJOR PRODUCT AND SERVICE UPDATES AT CANNES YACHTING FESTIVAL

Published: 9 September 2025
SUNSEEKER ANNOUNCES MAJOR PRODUCT AND SERVICE UPDATES AT CANNES YACHTING FESTIVAL
Image may be subject to copyright

Cannes, September 2025 – At its press call during the Cannes Yachting Festival, Sunseeker International unveiled a series of major updates under its ongoing strategic vision, combining bold product launches, design partnerships and enhanced aftersales care to reinforce its leadership in the global luxury yacht market.

All-New 40-Metre Superyacht with Francesco Paszkowski

Sunseeker CEO Andrea Frabetti, Sales & Marketing Director Sean Robertson and Sales Manager Mark Chinery confirmed the development of an all-new Sunseeker 40-metre superyacht, created in collaboration with world-renowned designer Francesco Paszkowski. This exclusive project signals the next bold chapter in Sunseeker’s superyacht strategy, pairing British craftsmanship with Paszkowski’s celebrated Italian design flair.

Strategic Updates and Financial Highlights

Frabetti and Robertson also shared a series of business updates, outlining how Sunseeker continues to navigate the current market with strong results and sustained investment. Over the past nine months, the senior leadership team has focused on engineering the business for purpose, profit and market leadership—evolving Sunseeker’s award-winning range to deliver greater choice, performance and innovation across every category.

Key indicators highlight Sunseeker’s strong global performance:

  • Increased gross margin: 2024: +13% | 2023: +11% | 2022: +10%

  • EBITDA: 2024: £25.9m | 2023: £20.3m | 2022: £12.1m

  • £50m investment in the range by 2029, including 50 new or refreshed models (three new superyachts).

Industry-Leading Three-Year Warranty

As a testament to Sunseeker’s craftsmanship and client care, Frabetti announced an extension of the manufacturer warranty from two to three years across the full range—an industry-leading initiative that sets a new benchmark for reliability and aftersales service in the luxury yacht sector.

Product Highlights at Cannes

Building on the success of its Ocean range, Sunseeker proudly unveiled the all-new 74 Ocean, offered in both standard and flybridge versions, featuring an innovative new beach club concept that blurs the line between deck and ocean.

As part of its long-term superyacht strategy, Sunseeker also presented the 134 Superyacht, a striking 40.45-metre vessel exemplifying the brand’s ambition to grow at the very top of the market. Together with the new 40-metre project, these announcements highlight Sunseeker’s commitment to combining British craftsmanship with world-class design.

Alongside these strategic updates, Sunseeker presented an unmatched fleet at the Cannes Yachting Festival to suit every lifestyle and desire, from high-performance day boats to luxurious long-range yachts, including:

  • Superhawk 55

  • Predator 55 (launched at Cannes 2024)

  • Manhattan 55

  • Manhattan 68 (featuring a redesigned interior layout, revealed at boot Düsseldorf 2025)

  • 75 Sport Yacht

  • 76 Yacht

  • 82 Ocean Enclosed

  • 90 Ocean

  • 100 Yacht

CEO Comment

Andrea Frabetti, CEO of Sunseeker International:
“These announcements mark an exciting new chapter for Sunseeker. We are strengthening the range and setting new standards in aftersales care with the introduction of our extended three-year warranty. Coupled with significant investment and a pipeline of new models, Sunseeker is well positioned to deliver sustained growth while reaffirming our reputation for British craftsmanship and global leadership in luxury yachting.”

With these major updates, strong financial performance and an extensive display at Cannes, Sunseeker continues to expand its global footprint and strengthen its reputation as the world’s most iconic luxury performance motor yacht brand.

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